Bob Shell: Letters From Prison # 18
Letters by Bob Shell, Copyright 2018
MY YEARS AT SHUTTERBUG
My history with Shutterbug began in the mid-70s. I don’t even remember exactly when I wrote my first article for them. The magazine was founded by Glenn Patch as Shutterbug Ads, and was originally a tabloid printed on yellow paper (although the very first issue, which I still have, was printed on white paper), and was a buy/sell newspaper made up of classified ads for photo equipment and supplies. Editorial content came later, and originally wasn’t of very high quality. At some point, once editorial content became more important, I was hired as Technical Editor, to bring the accuracy of the adticles up to a higher standard to compete with the major photo magazines. But the magazine needed an editor, and I didn’t have the time to do that job and run my studio. Glenn asked me to find one, and I called my old friend Norman Rothschild, who recommended George Berkowitz, former Editor of Popular Photography magazine, then retired. We contacted George and he took the job. But he hated the Shutterbug Ads name and got it changed to Photographic News. It was published under that name for a year or so, but circulation declined, George left, and the magazine was renamed Shutterbug, still in tabloid newspaper format. I continued as Technical Editor. The next Editor was Jack Naylor, prominent photo historian and owner of the largest camera collection in private hands in the world. Jack lived in Chestnut Hill, Massachusetts, and had no interest in moving to Titusville, Florida, where Shutterbug was based, so he flew down one week a month to put the book together (in the magazine business magazines are called books). Jack was independently wealthy from a major auto parts manufacturing business with factories worldwide, and so he took the job out of love of photography. He certainly didn’t need the money. Eventually he got bored with the job and quit. For a while the magazine drifted along without an editor, but I kept being given more responsibility, and in 1991 I was offered the job of Editor. I accepted, but on the condition that I could work from my home office in Radford, Virginia. I ran the magazine, going down to Titusville several times a year for staff meetings, using FedEx to get my material there, later going to fax, and still later to email attachments and upload to their server.
During my years as Editor the magazine grew every year, and the classified ads became less and less important as a source of income, displaced by the Internet, so editorial content became more and more important. In 1997 Glenn, who’d declared for years that Shutterbug was never going to be sold, sold the magazine to a media conglomerate in NYC called Primedia. I was very upset by this because I’d said many times that if the magazine was sold I wanted a chance to put together an offer. I pretty much knew my days were numbered when they said, “We’re not going to change anything,” and promptly proceeded to change everything. They knew less than zip about the photography business, and put a man in as Publisher whose ideas of where the magazine should go and mine were like oil and water. After photokina 2000 I got a phone call from this guy telling me he was replacing me with someone else as Editor. He really didn’t have the authority to do that, and when I went up to NYC to talk to the Primedia people it became clear that they had been told that I wanted to retire. I could have dragged the whole sordid mess into court, but that might have hurt the magazine I’d devoted my life to, and made it impossible for me to continue as Editor anyway, so I chose to bow out gracefully. Many advertisers contacted me with offers to protest by pulling their advertising, but I told them not to. I didn’t want to hurt Shutterbug. The last thing I wanted was to damage the magazine, so I negotiated a quiet settlement that allowed me to continue as Editor At Large. It hurt me badly financially, because it paid less than half what I’d made as Editor, but at the same time freed me to write for other magazines, so I contacted my friend Bill Hurter at Rangefinder. I’d given Bill work when he was between jobs and he reciprocated by giving me work writing for Rangefinder, which he was then running. I had friends worldwide in the photo magazine world, so I was soon writing for Zoom (Italy), Color Foto (Germany), Photo Answers and Amateur Photographer (England), Asahi Photo (Japan), Asian Photographer (India), Photomagazin (Russia), and some others I’ve no doubt forgotten, as well as for Photo Techniques, Photo Electronic Imaging, Professional Photographer, and Digital Camera in the USA. I was also the Photo Guru for BestStuff.com and their short-lived print magazine. I couldn’t write for other magazines while still Editor at Shutterbug — my contract didn’t allow it — but my new contract allowed me to write for anyone who wanted me. Soon I was bringing in more money than before the double-cross. Of course, I was still writing my obligatory two articles a month for Shutterbug. And I was writing two or three books a year.
Then in June of 2003, disaster struck. My young girlfriend Marion Franklin died of an apparent drug overdose taken while I was out getting dinner and I was accused by the Radford Police of causing her death. I was thrown in jail and it took 30 days for friends to arrange my bond and get me out. My mother had died a month before Marion and left me money, or I wouldn’t have had the bail money. When I got home I found a letter from the NY office waiting for me saying that “due to the accusations” my contract was terminated. What happened to innocent until proven guilty? But even though Shutterbug let me down, Joe White, then Editor at Photo Techniques, kept me on writing lighting articles and Digital Camera gave me the job of Technical Editor, so I had work. Plus I got contracts to write books for several publishers, so the wolf was kept away from the door.
After writing the above I received some terrible news. Earlier this year Shutterbug was sold to a British media conglomerate. Their first move was to lay off our best people, including the Managing Editor. Then, in the June issue they announced that they were taking the magazine bimonthly, beginning with the July/August issue. I’ve just learned that the July/August issue will never appear. They’ve shut the magazine down. Buying a successful and profitable magazine only to shut it down makes no sense at all. I feel like my best friend just died. R.I.P. Shutterbug 1973 – 2018. Dead at age 45.
About The Author: Bob Shell is a professional photographer, author and former editor in chief of Shutterbug Magazine. He is currently serving a 35 year sentence for involuntary manslaughter for the death of Marion Franklin, one of his former models. Shell was recently moved from Pocahontas State Correctional Center, Pocahontas, Virginia to River North Correctional Center 329 Dellbrook Lane Independence, VA 24348. Mr. Shell continues to claim his innocence. He is serving the 11th year of his sentence. To read more letters from prison by Bob Shell, click here: http://tonywardstudio.com/blog/bob-shell-dead-cats-in-the-studio-yikes/