Category Archives: Advertising

Elizabeth Beugg: Brand Concepts


Photography and Brand Concepts by Elizabeth Beugg, Copyright 2018




Beugg is a modern eyewear brand that focuses on creative design for functional sunglasses. The brand emphasizes the fun in fashion to attract consumers who are willing to experiment with their personal style. Beugg uses slogans like “Be Bold,” “Be Seen,” and “Be the Party” to establish a brand personality that speaks to their fun-loving, confident target audience. Beugg aims to promote serious fashion in a not-so-serious way to shift the way people think about style and what it means to be “on trend.”


About The Author: Elizabeth Beugg is a Sophomore enrolled in the College of the University of Pennsylvania, Class of 2020. To access additional articles by Elizabeth Beugg, click here



Also posted in Accessories, Art, Blog, Fashion, Glamour, Photography, Popular Culture, Portraiture, UPenn, Women

Corey Fader: Event Photography


Photography and Logo Design by Corey Fader, Copyright 2018


About the Author: Corey Fader is a Senior enrolled in the Wharton Business School, University of Pennsylvania. Class of 2018. To see more photography by Corey Fader, click here



Also posted in Art, Blog, Fashion, Film, Glamour, Photography, Popular Culture, Portraiture, Student Life, UPenn, Women

Linda Ruan: Imitation Kills


Photography and Brand Concept by Linda Ruan, Copyright 2018




simple . unique . stylish


ImitationKills is a clothing brand for women. The goal is to make simple designs without losing the ability to highlight one’s beauty. Like its name, the brand aims to encourage each woman to find her own style instead of purely imitating styles of others. Therefore, rarely do I promote the brand using an image that captures a whole outfit. Three main styles under this brand are Office Style, Street Style, and Night-out Style. However, each piece of design can be cross-listed and mixed together to create a different look.

I am using myself as the model and a tripod as well as a remote control for this assignment. Not being able to see and to control the image position each time during the shoot made the whole process longer and harder. Blurry images occurred because of the inability to position myself at the right focus point.

The lighting that I am using is a reading lamp that can point at a specific direction. Playing with light and shadow is one fun point during this shoot. I tried to use a flashlight but the result was too plain and flat. The reading lamp, on the other side, gave each image a richer texture and a more complex background. Since the location for this shoot was in my apartment where the space and body movement was limited, the reading lamp was in fact necessary.

In the editing part, I edited three styles in different colors. Black and white for the OL style to create a serious yet sexy mood. A warm red-yellowish filter for the street style to emphasize the energetic feeling that typically embodied in that style. Original lighting effect was used for the night-out style but a strong contrast was added to construct an ambiguous mood. The brand name was typed in bright red color and was placed at the bottom right corner of each image.


About The Author: Linda Ruan is a sophomore with Painting and Art History concentration at Bryn Mawr College.  To access additional articles by Linda Ruan, go here



Also posted in Art, Erotica, Fashion, Glamour, Models, Photography, Popular Culture, Student Life, UPenn: Photography Students, Women

Amber Shi: Mix


Photography and Brand Concept by Amber Shi, Copyright 2018




When it comes to mix and match your clothes, there is no universal equation. The attraction of mixology lies in “clash beauty” where different elements of fashion, colors and styles are combined together to create a unique look. The brand concept revolves around several ideas, including “you are as beautiful as you are”, “bold and young”. In a world where conformity is widely pursued, being yourself and expressing yourself through your clothes becomes a bold but exciting idea.

Moreover, it doesn’t take a whole outfit to create this “clash look”. Even when you are wearing all black, adding some “pop pieces” can all of a sudden brighten up your whole outfit. Pop pieces are jewelry, scarves, belts, shoes, handbags or any small details that may represent your personality. Growing up in China, I was asked to wear the same uniform as everyone else to school every day. After coming to the States, I had more freedom to choose my own wardrobe and started to develop my own style. The most important aspect of “mix and match” is to be confident about yourself and be who you are. There is no standard of beauty of the choice of color when it comes to your personal brand, and you are as beautiful as you are.


About The Author:  Amber Shi is a sophomore enrolled in the College of the University of Pennsylvania, Class of 2020. To access additional articles by Amber Shi, click here



Also posted in Art, Blog, Environment, Fashion, Models, Photography, Popular Culture, Student Life, UPenn, UPenn Photography, Women

Alexis Masino: Werk It

Photography and Brand Concept by Alexis Masino, Copyright 2018




Clothes made for women are either too restrictive or too casual. You can choose between professional garments or athletic wear. But what if you want both simultaneously? What if you want a wardrobe made for work and play?

That’s the goal of WERK IT: clothes you can wear anytime, anywhere, for any occasion. Whether you’re at work or at the gym, WERK IT garments are guaranteed to bend and twist any which way you need them all while maintaining a snug, comfortable fit to your body. Our line makes different styles of pants, blouses, and sweaters for professional, casual, or relaxation wear. And with an array of colors and designs, you are guaranteed to find something you’ll love.

Finally, there is a universal, nonrestrictive brand of clothing for women. WERK IT gives you the flexibility to do anything – literally.

WERK IT: For women on the move.


About The Author: Alexis Masino is a freshman enrolled in the College of the University of Pennsylvania, Class of 2020.  To access additional articles by Alexis Masino, go here



Also posted in Art, Blog, Erotica, Fashion, Glamour, Models, Photography, Popular Culture, Student Life, UPenn, Women