Category Archives: Fashion

Noel Zheng: “Untitled (Jolie Laide)”

 

Photography and Text by Noel Zheng, Copyright 2017

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“Untitled (Jolie Laide)” A short project to realize the empire of fashion.

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The fashion industry sells to all types of lifestyles through their shoots. Entering fall/winter, every year, coats become the centre around which the industries uses as a medium to captivate the public, and give the idea that they too can live a similar life—given they have the material item.

I set this shoot up to reflect an editorial “vibe”; the black and white seamless with two soft boxes were set up in attempt to reap the most stripped back of editorial shoots. In post-production, saturation was muted but vibrancy increased to achieve the same effect.

In terms of styling, I stripped all elements back so only the coat (or some other winter wear) would be the centre of the shoot. The models wore little more than the outerwear in attempt to critic the fashion industry—when all is stripped back, is the lifestyle sold still worthy of buying? Or rather—when all is stripped back, is the coat sold still worthy of buying? The simplicity of this shoot hinges between avant-garde and classic.

But of course, this industry has become so powerful that a “stripped back” non- flamboyant lifestyle is, in ways, still avant-garde. It exemplifies a term now trending: “minimalism”. Because I realize that in attempt to mute the toxic environment of ‘fashion sells’, I add to it.

This is what I mean when I say “the fashion industry sells to all types of lifestyles through their shoots”—because no matter how ugly, or how simple, or how kitsch one tries to make fashion, it is still—as Tyra Banks says—“Jolie Laide”.

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About The Author: Noel Zheng is a Sophomore majoring in Architecture, University of Pennsylvania, Class of 2020. To access additional articles by Noel Zheng, go herehttp://tonywardstudio.com/blog/noel-zheng-untitled-post-production/

 

Also posted in Architecture, Blog, Environment, Glamour, Men, Models, Photography, Popular Culture, Portraiture, Student Life, UPenn Photography, Women

Sharon Song: The Millenial Professional

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Photography and Text by Sharon Song, Copyright 2017

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THE MILLENIAL PROFESSIONAL

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Studies have found that Millennials exhibit a different set of professional values than previous generations. As Millennials enter the workforce, they seem to be less motivated by career advancement and more by personal values and aspirations. This new generation strives for lives that allow them to be their most authentic selves; ones that satisfy the ideals they’ve set for themselves. Interested in exploring this concept further, I decided to engage with the theme of “the millennial professional” for our second assignment.

In thinking about personal values and aspirations, I talked to the models about their career goals and how they may differ from their life goals. These models are all current seniors in Wharton, pursuing careers in finance, consulting, and technology. However, beyond just their careers, they seek fulfillment in other activities. Whether it may be going to the theater to enjoy a show or discovering a new artist at a concert downtown, these individuals define success in what they can accomplish and experience both in and out of the workplace.

This series of photographs aims to highlight the variety of layers, such as coats, jackets, and blazers, young professionals may wear for the multiplicity of functions they encounter every week. Each frame intends to convey both professional undertones and the unique styles and personalities of each millennial professional.

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Portrait of Sharon Song by Karishma Sheth, Copyright 2017

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About The Author: Sharon Song is a Senior enrolled in the Wharton School of Business, University of Pennsylvania, Class of 2018. To access additional articles by Sharon Song, click herehttp://tonywardstudio.com/blog/sharon-song-un-pedestrian-pedestrians-nyfw/

 

Also posted in Blog, Current Events, Documentary, Men, Models, Photography, Popular Culture, Portraiture, Student Life, UPenn Photography, Women

Ria Vaidya: Psychotic but Iconic

 

Photography and Text by Ria Vaidya, Copyright 2017

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PSYCHOTIC BUT ICONIC

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To be iconic is to be a symbol, and often with that symbol comes a streak of madness. From Karl Lagerfeld to Naomi Campbell to Kate Moss, being iconic has not always meant being perfectly in line with societal views. Some of the most iconic figures to date have not come without their baggage. This series aims to capture and illustrate a metaphor; this metaphor speaks for how clothes act not only as a style but also as a mask, in particular: the jacket. Jackets unlike other mainstream clothing items have the ability to add layers, or some might say extra façade. Throughout this series, the model modeled several different unique jackets that are very distinct from one another. Each piece could very well characterize completely different types of personalities yet the model executes each look thus portraying how fashion and style can change the perception of an individual. It can act as a barrier or as a gateway into their true self, regardless having the ability to create an identity for themselves. Fashion allows a person to camouflage into whatever and whomever they want. Inside they may be psychotic, but nonetheless, they can just as well be iconic.

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Portrait of Ria Vaidya by Linda Ruan, Copyright 2017

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About The Artist: Ria Vaidya is a Senior enrolled in the College of the University of Pennsylvania, Class of 2018. To access additional articles by Ria Vaidya, click herehttp://tonywardstudio.com/blog/ria-vaidya-blinding/

 

 

Also posted in Blog, Current Events, Environment, Glamour, Models, Photography, Popular Culture, Portraiture, Student Life, UPenn Photography, Women

Jessica Moh: Simple Combinations

 

Photography and Text by Jessica Moh, Copyright 2017

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SIMPLE COMBINATIONS

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In this project, I chose to tackle the concept: “how many outfits can you make with a white shirt and denim jeans”. I chose this theme because everyday, I struggle with picking out an outfit, and end up eventually wearing a simple white top and jeans outfit.

I instructed all my models to only wear a white top and denim jeans to show that even such a simple outfit has so much diversity. For each model, I also decided to match their outfit to their personality because knowing each model personally, I knew how they would pose in each outfit. I chose to photograph my models in a studio because it was a controlled setting and all the attention would be put onto the model and the outfit. I did not want the lighting to be harsh but to look natural on the model.

As this was a fashion editorial, I wanted to solely focus on the fashion. A white shirt, whether a t-shirt or a button-down, is extremely versatile and can be worn for any occasion. Jeans on the other hand, are one of the most commonly worn clothing articles. I wanted to challenge myself to come up with ways to only work with two kinds of clothing items and to create as many outfits.

I think that a white shirt, depending on the style, can be very powerful. The color white is often associated with cleanliness and innocence. However, when it is paired with jeans or denim, a material that is made to look distressed and worn out, the white shirt is put into a different context. The contrast between something so simple and plain juxtaposed with ripped jeans shows how although two items that seem like they shouldn’t go together, work perfectly in unison. The simplicity of a white shirt contrasted against the holes and rips in jeans and denim give the outfit a composed yet effortless rugged and clean look.

If I could extend this project, I would challenge myself by only using a white button down and creating different outfits with that one shirt. I would end up manipulating or tying the shirt in different ways, breaking from the normal way of wearing a simple button down.

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Portrait of Jessica Moh by Sharon Song, Copyright 2017

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About The Author: Jessica Moh is a sophomore enrolled in the College of the University of Pennsylvania, Class of 2020. To access additional articles by Jessica Moh, click here:http://tonywardstudio.com/blog/jessica-moh-statement-one-piece/

 

 

 

Also posted in Blog, Models, Photography, Popular Culture, Portraiture, Student Life, UPenn, Women

Bryan Abrams: Private Versace Collection – Fall 2017

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LAB WORK: BRYAN ABRAMS VERSACE COLLECTION

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Portrait of Bryan Abrams by Jessica Moh, Copyright 2017

Portrait of Bryan Abrams by Jessica Moh, Copyright 2017

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UPENN: PHOTOGRAPHY & FASHION

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PHOTOGRAPHERS

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Alexis Masino

Corey Fader

Elizabeth Beugg

Noa Baker

Amber Shi

Jinghong Cui

Joy Lewis

Karishma Sheth

Sharon Song

Rongrong Liu

Jessica Moh

Noel Zheng

Michael Heath

Linda Ruan

Marcus Tappan

Ria Vaidya

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Makeup: Aysha Silagy

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Models: Main Line Models & Talent

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Sony Giusti

Agustin Maltese

Katie Shewell

Marium Ali

Dena Hertel

Katty Pena

Morgan Bailey

Annamarie Pepeta

Katie McCaffery

Sabrian Schneeman

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To see more lab session photos from Upenn’s Photography & Fashion class, Fall 2017, click herehttp://tonywardstudio.com/blog/lab-work-k-vaughn-scarves-fall-collection-2017/

 

Also posted in Art, Blog, Current Events, Erotica, Friends of TWS, Glamour, Men, Models, Photography, Popular Culture, Portraiture, Student Life, UPenn, UPenn Photography, Women