Category Archives: Glamour

Linda Ruan: Imitation Kills

 

Photography and Brand Concept by Linda Ruan, Copyright 2018

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IMITATION KILLS

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simple . unique . stylish

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ImitationKills is a clothing brand for women. The goal is to make simple designs without losing the ability to highlight one’s beauty. Like its name, the brand aims to encourage each woman to find her own style instead of purely imitating styles of others. Therefore, rarely do I promote the brand using an image that captures a whole outfit. Three main styles under this brand are Office Style, Street Style, and Night-out Style. However, each piece of design can be cross-listed and mixed together to create a different look.

I am using myself as the model and a tripod as well as a remote control for this assignment. Not being able to see and to control the image position each time during the shoot made the whole process longer and harder. Blurry images occurred because of the inability to position myself at the right focus point.

The lighting that I am using is a reading lamp that can point at a specific direction. Playing with light and shadow is one fun point during this shoot. I tried to use a flashlight but the result was too plain and flat. The reading lamp, on the other side, gave each image a richer texture and a more complex background. Since the location for this shoot was in my apartment where the space and body movement was limited, the reading lamp was in fact necessary.

In the editing part, I edited three styles in different colors. Black and white for the OL style to create a serious yet sexy mood. A warm red-yellowish filter for the street style to emphasize the energetic feeling that typically embodied in that style. Original lighting effect was used for the night-out style but a strong contrast was added to construct an ambiguous mood. The brand name was typed in bright red color and was placed at the bottom right corner of each image.

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About The Author: Linda Ruan is a sophomore with Painting and Art History concentration at Bryn Mawr College.  To access additional articles by Linda Ruan, go herehttp://tonywardstudio.com/blog/linda-ruan-sexy-yet-subdued/

 

 

Also posted in Advertising, Art, Erotica, Fashion, Models, Photography, Popular Culture, Student Life, UPenn: Photography Students, Women

Jingyi Sun: Black Appeal

 

Photography and Brand Concept by Jingyi Sun, Copyright 2018

 

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Xiaonan_Chen_fashion_photography_Tony_Ward_Studio_Asian_classy_UPenn_student_fashionable_hat_earrings copy

Portrait of Jingyi Sun by Xiaonan Chen, Copyright 2018

About The Photographer: Jingyi Sun is enrolled in the Masters of Architecture program at the University of Pennsylvania.

Also posted in Art, Blog, Erotica, Fashion, Models, Photography, Popular Culture, Student Life, UPenn, Women

Alexis Masino: Werk It

Photography and Brand Concept by Alexis Masino, Copyright 2018

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WERK IT

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Clothes made for women are either too restrictive or too casual. You can choose between professional garments or athletic wear. But what if you want both simultaneously? What if you want a wardrobe made for work and play?

That’s the goal of WERK IT: clothes you can wear anytime, anywhere, for any occasion. Whether you’re at work or at the gym, WERK IT garments are guaranteed to bend and twist any which way you need them all while maintaining a snug, comfortable fit to your body. Our line makes different styles of pants, blouses, and sweaters for professional, casual, or relaxation wear. And with an array of colors and designs, you are guaranteed to find something you’ll love.

Finally, there is a universal, nonrestrictive brand of clothing for women. WERK IT gives you the flexibility to do anything – literally.

WERK IT: For women on the move.

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About The Author: Alexis Masino is a freshman enrolled in the College of the University of Pennsylvania, Class of 2020.  To access additional articles by Alexis Masino, go herehttp://tonywardstudio.com/blog/alexis-masino-hesperides/

 

 

Also posted in Advertising, Art, Blog, Erotica, Fashion, Models, Photography, Popular Culture, Student Life, UPenn, Women

Noel Zheng: The Danielle Collection

Photography and Text by Noel Zheng, Copyright 2018

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The Danielle Collection

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The premise of this project was to create a “Fashion Ad Campaign”—although the outcome became more of a critique on fashion ad campaigns of today.

I was fortunate enough to travel to the outskirts of Pennsylvania during ripe Autumn with a group of friends, all but one of whom were members of the student run fashion magazine, The WALK Magazine. During this time, we photographed each other, against the rare suburban background (rare to Philadelphia, that is). From this short experience, I generated these eight images to critique not only our actions that day, but to apply the same critique to fashion—in particular, fast fashion.

Danielle Goh is a good friend of mine, and a very down-to-earth person. However, the fashion ad campaign I have generated very much so carries the connotation of haute-couture.

This discrepancy between what is genuine and what is fabricated was very prominent. Hence, the “slogans” of “The Danielle Collection” features a few of the day to day things she says. The often quirky quotes provide an interesting juxtaposition against the more generic, avant-garde fashion ad campaign shots. By doing so, there is an attempt to challenge what a fashion ad campaign stands for, or at least, remind the viewers that not all ads are as they seem—not all roses are red. And who knows, maybe when a supermodel on the cover of Harper’s Bazaar stares nonchalantly away into the vast expanse of a lake during the blue hour, she really is just thinking about peanut butter.

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About The Author: Noel Zheng is a Sophomore majoring in Architecture, University of Pennsylvania, Class of 2020. To access additional articles by Noel Zheng, click herehttp://tonywardstudio.com/blog/noel-zheng-untitled-bare/

 

 

Also posted in Advertising, Art, Blog, Environment, Fashion, Models, Photography, Popular Culture, Student Life, UPenn Photography, Women

Xiaonan Chen: DUKE

Photography and Text by Xiaonan Chen, Copyright 2018

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DUKE

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As you can see from the name, “DUKE” aims to create not only charming clothes but a proud attitude toward the world. People who wear the duke should be a real duke in their heart. Little girls always want to be treated as a price and be protected forever, but a mature woman should know how to face this world bravely and achieve themselves as well as men can do. The clothes of duke help show the confidence of them in an elegant and luxurious way.

This spring, DUKE aims to show the classic oriental style, which created mainly by the design of sleeves. In the ancient Chinese, women usually wear a kind of clothes with big sleeves. In the eastern poems, ladies show great charm when their hair and sleeves fly in the breeze. And every time they change their posture, the sleeves shade different part of their body hence embellish their figure and make them more mysterious.

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Xiaonan Chen is enrolled in the graduate program in Architecture at the University of Pennsylvania. To access additional articles by Xiaonan Chen, click herehttp://tonywardstudio.com/blog/xiaonan-chen-oriental-erotic-art/

 

 

Also posted in Blog, Fashion, Models, Photography, Popular Culture, Student Life, UPenn, UPenn Photography, Women