Category Archives: Models

Karishma Sheth: 3D Branding

 

Photography and Branding Concept by Karishma Sheth, Copyright 2018

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About The Photographer: Karishma Sheth is a senior enrolled in the College of the University of Pennsylvania, Class of 2018.

 

Also posted in Advertising, Art, Blog, Fashion, Men, Photography, Popular Culture, Portraiture, UPenn, Women

Sharon Song: Life in Color

 

Photography and Brand Concept by Sharon Song, Copyright 2018

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LIFE IN COLOR

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For this assignment, I decided to create a brand that reflects the importance of individuality and day-to-day self-expression. The photographs display an abstract concept of my brand, Song. Song is my last name, but it is also music. To me, music serves as an outlet for the artist and solace for the listener. Each song makes the listener feel something different, the same way colors do. Just like how you change songs depending on your mood, you can change colors too. I kept these ideas in mind when creating my brand, and decided that this concept could be best represented with eye shadow palettes. Much like music, Song aims to add a unique touch of color to every individual’s life. 

In order to stay true to the brand’s identity, I decided to shoot the models in nude. I wanted to depict the brand’s emphasis on feeling comfortable in your own skin every day. Each colored palette is curated to the kind of person you are, and how you want to express yourself to the world. The selection of colors is meant to complement your style and mood.

In a similar sense, the models of this shoot were instructed to pose however they felt most comfortable. They were also given the opportunity to choose the projected image they resonated the most with. As a result, each image in this series is an authentic representation of each individual, and how they were feeling the day of the shoot.

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About The Author: Sharon Song is a Senior enrolled in the Wharton School of Business, University of Pennsylvania, Class of 2018. To access additional articles by Sharon Song, click herehttp://tonywardstudio.com/blog/sharon-song-honeyed-lips/

 

 

Also posted in Advertising, Art, Blog, Erotica, Fashion, Photography, Popular Culture, Portraiture, UPenn Photography, Women

Jessica Moh: The Standard

 

Photography and Brand Development by Jessica Moh, Copyright 2018

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THE STANDARD

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The Standard believes that high fashion clothing items can be worn in any occasion. Through the combinations of blazers and hoodies or button downs and exercise clothing, a new generation of fashion is born. The standard strives to create outfits that can be worn in formal occasions, or for casual wear. The styles chosen portray fashion that is comfortable while at the same time, are seen as statement outfits. The juxtaposition of the suit to the hoodie shows how high fashion can be combined with other kinds of clothing to create a new look.

The standard acts as a building block to inspire those around the brand to think outside the box. With simple styles and colors, these building blocks encourage fashionistas to use the basic outfit and reinforce the style by adding different items on top.

The standard promotes ideas that use innovation to create something that seems like it would not work with one another. The standard advocates for the use of unconventional ideas to create something inspiring, something unheard of. The standard aims to merge streetwear with high fashion to create an outfit that is sophisticated yet comfortable.

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About The Author: Jessica Moh is a sophomore enrolled in the College of the University of Pennsylvania, Class of 2020. To access additional articles by Jessica Moh, click herehttp://tonywardstudio.com/blog/jessica-moh-love-story/

 

 

Also posted in Accessories, Blog, Fashion, Photography, Popular Culture, Student Life, UPenn, Women

Linda Ruan: Imitation Kills

 

Photography and Brand Concept by Linda Ruan, Copyright 2018

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IMITATION KILLS

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simple . unique . stylish

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ImitationKills is a clothing brand for women. The goal is to make simple designs without losing the ability to highlight one’s beauty. Like its name, the brand aims to encourage each woman to find her own style instead of purely imitating styles of others. Therefore, rarely do I promote the brand using an image that captures a whole outfit. Three main styles under this brand are Office Style, Street Style, and Night-out Style. However, each piece of design can be cross-listed and mixed together to create a different look.

I am using myself as the model and a tripod as well as a remote control for this assignment. Not being able to see and to control the image position each time during the shoot made the whole process longer and harder. Blurry images occurred because of the inability to position myself at the right focus point.

The lighting that I am using is a reading lamp that can point at a specific direction. Playing with light and shadow is one fun point during this shoot. I tried to use a flashlight but the result was too plain and flat. The reading lamp, on the other side, gave each image a richer texture and a more complex background. Since the location for this shoot was in my apartment where the space and body movement was limited, the reading lamp was in fact necessary.

In the editing part, I edited three styles in different colors. Black and white for the OL style to create a serious yet sexy mood. A warm red-yellowish filter for the street style to emphasize the energetic feeling that typically embodied in that style. Original lighting effect was used for the night-out style but a strong contrast was added to construct an ambiguous mood. The brand name was typed in bright red color and was placed at the bottom right corner of each image.

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About The Author: Linda Ruan is a sophomore with Painting and Art History concentration at Bryn Mawr College.  To access additional articles by Linda Ruan, go herehttp://tonywardstudio.com/blog/linda-ruan-sexy-yet-subdued/

 

 

Also posted in Advertising, Art, Erotica, Fashion, Glamour, Photography, Popular Culture, Student Life, UPenn: Photography Students, Women

Jingyi Sun: Black Appeal

 

Photography and Brand Concept by Jingyi Sun, Copyright 2018

 

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Xiaonan_Chen_fashion_photography_Tony_Ward_Studio_Asian_classy_UPenn_student_fashionable_hat_earrings copy

Portrait of Jingyi Sun by Xiaonan Chen, Copyright 2018

About The Photographer: Jingyi Sun is enrolled in the Masters of Architecture program at the University of Pennsylvania.

Also posted in Art, Blog, Erotica, Fashion, Glamour, Photography, Popular Culture, Student Life, UPenn, Women