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Light Table: Memorable 80’s Ads

Tony_Ward_advertising_photography_excercise_equipment_bodies_Jim_Mital_Sandy

 

Photography and Text by Tony Ward, Copyright 2017

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MEMORABLE 80’S ADS

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One of the most memorable advertising assignments I received happened early on in my career.  In 1985, I was contacted by Christina Pirello (maiden name Hayes) an art director at Bernie Brownstein Advertising, a Philadelphia based advertising agency.  The art director contracted me to shoot a series of erotic photographs of a couple presumably in the midst of several passionate moments to represent the sale of a professional exercise equipment company.  This was such a novel idea at the time, that I accepted the assignment. I was asked to shoot the pictures for the ads in black and white. I suppose the thinking was; some readers of the magazines where the ads were slated to appear; Philadelphia Magazine and others may have considered the images to be more pornographic than artistic if shot in color.  I cast my wife at the time alongside male model Jim Mital, who was quite handsome and easy to direct and  work with.  

Tony_Ward_advertising_photography_excercise_equipment_bodies

Photo: Tony Ward

This series of pictures assigned represent a  precursor to what would later be my extensive immersion in the realm of erotic photography; a decade later when I started to produce erotic pictorials  for Bob Guccione at Penthouse Magazine. The real  distinction between these ads and what would transpire later between couples for Penthouse would require real sweat, not the baby oil and water spray “effects” commonly used at photo shoots to create this type of look in an ad.

Photo: Tony Ward

 

To see additional Photography by Tony Ward during the 1980’s and 90’s, go herehttp://tonyward.com/early-work/

 

This entry was posted in Advertising, Art, Blog, Erotica, Fashion, Men, Models, Nudes, Photography, Popular Culture, Portraiture, Sports.

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