Wedding Dress
Posted on May 14, 2012 by Natalie Franke
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INTRODUCTION
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……….It all began with a question, “If I don’t like the way I look in my images, you can make me skinnier – right?” The bride looked at me questioningly across the table, with an insecure and completely serious stare. She did not hesitate in asking the question, she was not joking nor would she take my response lightly. As a professional wedding photographer, whether or not I am willing to digitally alter the human form has become an issue of increasing concern for my clients. My ability and desire to make these virtual alterations has a direct impact on which weddings, and how many of them, I am able to book each year. Sitting across from this bride to be, I was suddenly I faced an issue much greater than I was ready to understand.
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Wedding Day
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For me the question was not whether I could manipulate her images to make her resemble her bridal magazine covers – airbrushed, nip-tucked, and perfected in Photoshop – but whether I should. A trend that flourished across the magazine and advertising world was now filtering down into the wedding industry and was affecting soon to be brides on a deeply personal level. I couldn’t fathom why a young woman wouldn’t want to be herself in her wedding photographs, let alone where she would find the audacity to ask her wedding photographer to sculpt away her arms, waistline and all of the “imperfections” that make her uniquely beautiful.
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What happened to cause this cultural and societal mentality? At some point in the feminine race for the ideal, natural beauty was no longer enough. Teaching young girls to simply love themselves was traded for an increasingly scrutinized and virtually plastic portrayal of womanhood. Why do women feel the need to deceptively change themselves in the digital darkroom rather than accepting themselves, embracing their unique and natural beauty?
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Photoshop
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Even more perplexing is that the majority of women who inquire about digital manipulation have, in my personal opinion, already met or surpassed conventional notions of beauty. But somehow these women, despite all attempts to make themselves fit into the mold that society deems to be perfect, are still so dissatisfied with their nautical image that they desire to be digitally altered. The drive to reach ‘perfection’ has become magnified across nearly all aspects of our visual culture and women are being affected to a degree that I find extremely concerning.
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As a professional photographer, an image-maker, and a young woman, the ethical rules governing the manipulation of images are so blurry, so undefined and debated that they are arguably nonexistent. Levels of digital manipulation vary from photographer to photographer and the expectations from clients are equally as opaque. And even with stronger ethical guidelines in place or a system of identifying images that have been altered in some way, will it do anything to stop the self-inflicted comparisons being made by impressionable young women?
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Although my brides may or may not be aware that their magazine covers and favorite fashion models undergo drastic digital alterations, this falsified perception of beauty will still have a deeply ingrained impact on body-image and perception of self. The conscious awareness that an image has been manipulated, may not stop their drive to compare, scrutinize, and compete with the societal ideal that lies before them. It doesn’t change the underlying associations between what is naturally possible and what is digitally sculpted in Photoshop.
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Photoshop Pharmacy
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All of these issues and questions initiated my search into the implications of the digital manipulation of photographic images in the media. This exploration is equally motivated by my drive to define the implications of these practices as a photographer as well as my concern over the welfare of young women, like myself. It is both a personal and professional area of importance, which has pushed me to question the very morals of my own artistic practice. Before I step forward into a career in full-time photography, before I begin this new life as a creator of visual culture, I must be aware of the impact of modern photographic manipulations.
About The Author: Natalie Franke is a professional wedding photographer based in Washington D.C. and has recently completed her Visual Studies senior thesis at the University of Pennsylvania. To learn more about Natalie Franke, log on: www.NatalieFranke.com.
Copyright 2012
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To Be Continued……….
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