• Artist Profile: Amanda Stevenson

    Photo: Amanda Stevenson

    Posted on November 29, 2012 by Francesca Nichol

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    ………..A couple of weeks ago, our Digital Photography class at the University of Pennsylvania had the opportunity to meet Amanda Stevenson, an internationally renowned photographer based in Philadelphia. Amanda retraced her journey to becoming a photographer, in the process showing us her own work while giving her honest opinions on the photography business, and offering advice helpful to anyone wanting to pursue photography in a professional capacity.

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    Our first introduction to Amanda came when she generously joined the class in critiquing our current projects. Her perspective as a female photographer gave us new insights into the ways we could approach and interact with our subjects in order to achieve a better visual connection with a potential audience.

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    Photo: Amanda Stevenson

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    After the critique, Amanda demonstrated her range of interests and skills by presenting a large portfolio of what she called her “scrap work.” While we were able to see many of her own creative projects involving ballerinas, fashion, and beauty, there were also sports, family, and travel themes present in her repertoire. Commenting on the range of her photography, Amanda described the notion of keeping three things in mind, – big clients, creative work, and pro-bono work – in balance.

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    This concept truly resonated with me as someone wanting to pursue photography and advertising simultaneously. She spoke about ways in which one can break into the photography world, sharing some entertaining anecdotes about her work as a photographer’s assistant in her youth with the likes of Annie Liebowitz and Francesco Scavullo, while we perused an elegantly crafted portfolio book which she often shows to prospective clients.

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    Photo: Amanda Stevenson

    Amanda’s visit was personally very eye opening as she made me aware of just how many applications photography can have, all the while providing an insight into the life of a professional working in the industry. As a class we would like to thank Amanda for her time and advice. We await her future work eagerly.

    Photo: Amanda Stevenson

    About The Author: Francesca Nichol is a senior enrolled in the College of the University of Pennsylvania. Class of 2013.

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    Editor’s Note: To learn more about Amanda Stevenson’s photography log on: www.AmandaStevensonPhoto.com