• Dan Murphy: Fashion in the Night

    Photo: Dan Murphy

    Posted on December 30, 2012 by Daniel Murphy

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    ……….Glamorous, hip, and vibrant nightlife is the essence of the DSM brand. The look is not just about being seen, but being alive in the night. Nightlife in the city is where individuals, designers, ideas, trends battle for space and positioning. What was in style two months ago may no longer be now if it loses in these weekly events, not unlike sports, to the competition.

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    The night owls and their fashion give and take from each other. The right clothes can improve the social status of an individual. The right individual can boost the perception of a certain style. The reverse is also true. The combination of all of these forces at play by thousands and thousands of participants, styles, and brands in the also influential backdrops of clubs, dining establishments, theaters, and bars play out in a wild, yet glorious way week in and week out.

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    Photo: Dan Murphy

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    The brand that has become hip due to the play of these forces is the one that prevails. Does it fizzle out when too many people catch on? Do changes in fashion trends render it obsolete? Or does the fashion brand retain its status despite a broader appeal? Does the brand continue to excel in the quality and elements that its core market desires? Will it evolve with the times?

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    Most styles and fashion come and go, though certain looks will always be appealing. But most importantly people will always remain the same. DSM is about complimenting the wearers of its clothing. The elegant, attractive, hot, glamorous woman who stands out apart from the crowd. The look expresses the nuances of her being in the fine stitching, the intricate shapes, and the vivid and perfectly balanced colors. The diversity in the customer’s life is apparent in the clothing’s versatility, which can be worn and express many shades of one’s unique personality. This type of look, this type of bustling elegance inherent in those that model the clothes on Friday and Saturday nights in the cities do not go out of style. They remain always alive, evolving and sculpting themselves to be ever more perfect with the scene at hand, while their foundation remains glowing with life, attracting and influencing those around them, and as powerful and present as ever.

    About The Author: Daniel Murphy is a young professional in Philadelphia and is studying digital and film photography at the University of Pennsylvania.

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    Concept and Photography by Dan Murphy, Copyright 2012

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    Editor’s Note: To read more articles by Dan Murphy, go to the search bar at the top of the page: enter name and click the green icon.


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