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Posted By Alejandra Guerrero

I have this series I’ve been producing for a while called “Dressing Rooms.” Basically, I am trying on clothes and taking photos while doing so, in all sorts of different stores and dressing rooms, in various cities where I travel. The idea came to me in 2004, when I saw this gorgeous Valentino dress at a Filene’s Basement in Chicago. Even though it was a discount store it was still 2000 dollars!

I was carrying my first digital camera, and it occurred to me to take a photo wearing the dress. I showed the picture to a friend who lived close by, a make-up artist with Nars, and I thought about re-doing the shot but a little bit more glamorous. So he did my hair and make up and  I returned to the store and told the lady at the dressing room to let me take some photos, so that my boyfriend would see how great it looked, so he would buy it for me.

Some time later my passion for shopping and taking photos blended together as I kept doing the same type of guerrilla shots, of course not telling anyone I was doing so, trying clothes on, being seductive, provocative, funny, ironic  or whatever mood I felt and trying of course not to get caught. In my mind I thought if I couldn’t have the clothes, I can at least have a photo of me wearing them. Sometimes I have tried clothes I’d never wear or I would love to wear, ranging from lingerie, trashy, couture and ready to wear fashion.