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Campaign
Posted on December 30, 2011 by Renata Siruckova
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When a woman is happy, confident, and feels good about herself, she is sometimes described as ‘glowing’. This glow, this radiant feeling of beauty and incandescent happiness is evoked when a woman feels truly sexy, comfortable, and beautiful in what she is wearing. Whether it’s a simple dress or an irresistible piece of lingerie, a woman wants to put it on and glow.
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Light Me Up
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This emotion is the basis of my fashion ad campaign. My brand isn’t just about selling the clothing; it takes it a step further. It’s meant to inspire warmth and create emotion. Clothes aren’t just meant to be worn; they are meant to be experienced.
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Feel Me Shine
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I enjoyed the photoshoot with the couple. They were very comfortable with me, and let me take a peak inside their strong love for each other. I loved the way their movements were coordinated to fit together, I had to do very little directing. I would explain what I was going for in a shot, and they would find a way to fit together perfectly for it.
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Radiate Your Inner Light
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My challenge was producing enough light to freeze the couple and the surroundings, while also using a slower shutter speed to blur the Christmas lights and make them glow. I learned a lot over the course of the shoot.
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Bathe Me In Beauty
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I also designed a logo and some slogans for the pictures I chose. Try as I might, some of the placements still seem a little awkward to me, but then again this is a learning process. I suppose it would be ridiculous for me to expect to get it perfectly right – the first time I try to do something like this.
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Feel My Spark
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Make Me Glow
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Fuel My Fire
About The Author: Renata Siruckova is enrolled in the School of Nursing at the University of Pennsylvania. Class of 2014.
