Posted on May 23, 2011 by Scott Roslyn
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……….As the weather improves along the Eastern seaboard, not only shorts, sundresses and flip-flops are being seen out on the streets on a sunny afternoon. Folks are back on their bikes too. When commuting from Philadelphia, a bike is oftentimes a more efficient –and certainly more enjoyable – ride than your average SEPTA bus. Even on a day when the weather was not so nice, however, this writer saw many cyclists pushing their pedals across the Schuylkill River on their way to class or work. What is this sub-culture all about? A different breed of folks, driven by different motives, I sought to delve deeper into this biker (or rather is it cyclist) world.
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The first incarnation of the bicycle was developed by Baron von Drais in 1817 and was known as the walking machine since one actually walked alongside it rather ride it. In 1865, an improved version was known as the velocipede, or more commonly the boneshaker, a reflection of the still less than ideal ride the early bicycle offered. We have clearly come a long way.
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The bike is back. We are seeing its resurgence in daily culture across the country. Urban planners and architects in Portland, Oregon are re-imagining the city with a vision of bikers having a more equitable share of the roadways with cars and buses. In New York City, the young and blossoming New York High Line has become an incredible thoroughfare for walkers and bikers along the previously tough-to-access West Side of Manhattan. Across many corporate campuses, shared bicycles dot the entrances of many office buildings and sidewalks, offering an easy connection from meeting to meeting.
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A recent ideation project launched by San Francisco-based innovation consultancy IDEO imagines the modern day bicycle as an environmentally conscious vehicle as well as energy generator. The turning of the gears charges a portable battery affixed on the handlebars, which can then be unplugged and used to charge smart phones, portable music devices, laptops and other technological gadgets.
About The Author: Scott Roslyn is an MBA Graduate, Class of 2011, The Wharton School – University of Pennsylvania



























