Posted on May 5, 2012 by Luciano Ruiz
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Photography is the medium by which one creates art through visual observation and careful deliberation. Over time it has allowed us to see the world in a different way by recreating images that are often overlooked by the naked eye. Being able to explore this contemporary form of expression over the past months has dramatically changed the way in which I interpret the environment around me. Throughout the course of this semester I have learned to make sense of every situation that surrounds me in order to produce frames that are both innovative and captivating. For this individual project I have decided to explore fashion and its relation to this flexible medium.
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……….Fashion and photography have been evolving side-by-side for decades. Photographers are essential in capturing novel tendencies, while their images at the same time create trends themselves. It is this interplay of novelty and creativity that inspired me to create a fashion project. The subject’s exotic traits were my main inspiration. The subtlety of her skin along with the fine features of her face presented me with a blank slate from which to produce unique photographs.
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I was quickly moved by the subject’s reminiscence of the casual interplay between texture and color that characterize the Incas, native peoples of her home country Peru. For that reason I decided to use opposing colors and fabrics in order to create the perfect contrast between the subject and the setting surrounding her. By layering different clothing pieces and accessories I was also able to create this contrasting effect.
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I soon realized that fashion shoots do not only entail good styling, but also require detailed preparation of the setting in which the subject will be placed. As stated above, the model’s subtle facial features were one of my main inspirations. In order to create that contrast I was trying to achieve throughout the shoot, I decided to place her in a setting with rough lines and strong textures. The presence of concrete walls and stainless steel elements fit perfectly with the subject. This allowed me to manipulate her and draw attention towards the aspects that I found most intriguing. As soon as I took out my camera I began to see with different eyes the environment around me. I set my imagination free and naturally captured what caught my attention. Allowing my creativity to wonder not only yielded results that were amazing, but that were also in tune with own personal beliefs and pleasures.
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As I look back to the progress I’ve made throughout this course, I cannot help but feel proud of what I have achieved. I was able to produce amazing results by positively incorporating feedback into every subsequent project I undertook. The fact that I was able to integrate a setting and adapt it to the needs of this project is a vast improvement from previous assignments. Additionally, I kept true to my interests and desires throughout each project. Individually, they reflect different facets of our daily environment, but as a whole they mirror my own creative, social and political agenda as an aspiring photographer.
About The Author: Luciano Ruiz is a Candidate for Bachelor of Arts, University of Pennsylvania – Class of 2013
Photographs by Luciano Ruiz – Copyright 2012
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