Photography and Brand Development by Jessica Moh, Copyright 2018
The Standard believes that high fashion clothing items can be worn in any occasion. Through the combinations of blazers and hoodies or button downs and exercise clothing, a new generation of fashion is born. The standard strives to create outfits that can be worn in formal occasions, or for casual wear. The styles chosen portray fashion that is comfortable while at the same time, are seen as statement outfits. The juxtaposition of the suit to the hoodie shows how high fashion can be combined with other kinds of clothing to create a new look.
The standard acts as a building block to inspire those around the brand to think outside the box. With simple styles and colors, these building blocks encourage fashionistas to use the basic outfit and reinforce the style by adding different items on top.
The standard promotes ideas that use innovation to create something that seems like it would not work with one another. The standard advocates for the use of unconventional ideas to create something inspiring, something unheard of. The standard aims to merge streetwear with high fashion to create an outfit that is sophisticated yet comfortable.
About The Author: Jessica Moh is a sophomore enrolled in the College of the University of Pennsylvania, Class of 2020. To access additional articles by Jessica Moh, click here: https://tonywardstudio.com/blog/jessica-moh-love-story/