Text by Amanda Stevenson, Copyright 2022
.
The Creative Process
.
Is that a painting? No, it is a photograph. This is the question I have heard during my entire 35yr. photography career. Now in 2022, I only have clients I choose that give me full creative freedom.
Let’s start from the beginning. I am an artist, I do not think linearly, my mind works in an abstract way. I sees in colors and shapes not beginning to end. I was fortunate to have a fashion model as a mother so I was influenced by a creative field that could bring home the bacon and still be creative.
The creative side: I am fulfilled when I can explore the unknown and respond to the situation (did I just write my true self realized). It is like a puzzle. How can I create a photograph with a set, models, products, weather conditions, clients requests, egos, budgets and deadlines. This may not appear to be a creative process. As I write it, does seem more like a business negotiation. It is artistic, because we are in the moment creating and everything is evolving. I can create a photo set up in my controlled studio. Take notes, calculate the light and can document every angle and the next day it is different. I can’t explain it but it is never exactly the same. It is the unknown element. Maybe it’s the weather, the position of the moon, maybe it is everyone’s mood, maybe a bad hair day or the chemistry of the people I are working with.
Life is always shifting. Maybe it is just a new day and a different perspective. The plus side is that when I work with a creative team and creative directors, it evolves and we find our voice together. It may not be like the original layout but it’s better because it is ours as a team.
My Advice: In the beginning I tried to produce/create what I thought my clients wanted like a spread sheet. But the truth was they didn’t really know, they are looking for my inspiration. It is a creative process. Who knows what can happen. Create what you see and feel and you will be rewarded by using your own vision and delivering above exceptions.
What does this have to do with art and photography. Stay true to your self, take risks, stay in your power. Enjoy and respect your creative process.
.
About The Author: Amanda Stevenson is a professional photographer having over 25 years of experience. Amanda uses her diligent nature and artistic vision to collaborate with her clients to display the still and video imagery in various publications and exhibitions around the world. To learn more about Amanda Stevenson photographic services, click here: https://amandastevensonphoto.com
.
Portraits of Amanda Stevenson by Tony Ward. Creative Direction by KVaughn. Photographers assistant, Anthony Colagreco. Copyright 2022.