Victoria Meyer: CHKR Ad Concepts

ad concept produced by victoria meyer

Photography and Text by Victoria Meyer


CHKR, pronounced “choker,” is an edgy choker necklace brand for bold and fashionable statement makers. Preferred by celebrities like Rihanna, Miley Cyrus, and Beyoncé, CHKR has the right necklace for you: anywhere in everyway.

fashion ad campaign concept ad

We designed CHKR necklaces to be worn all day. If you’re anything like us, we know one day doesn’t mean one outfit. See and be seen at brunch, hit the weights in the gym, and go out on the town without losing time to the hassle of an accessory change. For all occasions, CHKR is your new favorite necklace.

fashion ad campaign modeled by srey breaualc

Dress your outfit down with our “Classic Tattoo Band” or dress it up with the “Hard Metal Statement.” Show off a different CHKR each day or stack them to your hearts content. No matter how you choose to call the shots, with CHKR on your neck you’ll be turning heads all day.



Follow us on instagram and twitter @shopCHKR and on Facebook at


Photography and Text by Victoria Meyer, Copyright 2015


About The Author: Victoria Meyer is a junior enrolled in the College of the University of Pennsylvania, Class of 2017.  To access additional articles by Victoria Meyer, go to the search bar at the bottom of the page, type in author’s name: click the search icon

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