Joy Lewis: Fiercely Fit


Photography and Text by Joy Lewis, Copyright 2018




Being a former collegiate athlete and a current lover of fitness I figured what product better to brand than athletic wear. I have a love and passion for fashionable clothing and more often than not am sporting a pair of leggings and sneakers. I love the comfort of athletic wear as well as the confidence it provides.

As said by Lindsey Vonn “strong is the new beautiful” and that is the message I hope for FiercelyFIT to convey. I want women wearing this brand to feel both empowered and beautiful. FiecelyFIT is meant for women of all ages and is accommodating to all lifestyles so whether you’re grabbing lunch with your best friend, running errands, or going for a jog FiercelyFIT is the brand for you.

I want this brand to get women and girls excited to be both fashionable and active, to be themselves, and be strong. Exercise is obviously an important part of health and what better way to encourage women to be active than with cute clothes? FiercelyFIT is both affordable and available for teens and adults of all sizes. Our brand encourages uniqueness and with tons of styles, patterns, and colors FiercelyFIT provides all women with the outlet to be 100% themselves in terms of athletic style.


About The Author: Joy Lewis is a Junior enrolled in the College of the University of Pennsylvania, Class of 2019. To access additional articles by Joy Lewis, click here



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