The Allure of Latex: Transforming Contemporary Fashion and Markets

Beautiful asian woman modeling for Tony Ward wearing latex corset
Photo: Tony Ward, Copyright 2024

The Allure of Latex

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Transforming Contemporary Fashion and Markets

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Latex, once confined to niche subcultures and avant-garde fashion, has emerged as a material of choice for contemporary designers and luxury brands. Its distinctive sheen, sculptural properties, and undeniable sensual appeal have propelled it from fetish wear to the forefront of mainstream fashion. This evolution has significantly impacted fashion markets, carving out a unique space for latex in the broader industry.

In recent years, fashion icons and celebrities, such as Beyoncé, Kim Kardashian, and Lady Gaga, have embraced latex garments on red carpets and in music videos. High-end designers like Atsuko Kudo, known for her intricate latex couture, and Richard Quinn, who incorporates latex into his experimental designs, have further legitimized the material. Their work demonstrates latex’s versatility, from body-hugging dresses to bold outerwear.

Latex’s appeal lies in its ability to combine structure with fluidity, offering a second-skin aesthetic that emphasizes the human form. Unlike traditional textiles, it provides a glossy, futuristic look that aligns with contemporary tastes for bold and innovative fashion statements. Designers often pair latex with contrasting materials, such as silk or leather, to create dynamic visual effects.

As latex gains prominence, the market has expanded to accommodate a broader audience. Traditionally associated with custom designs, latex clothing is now more accessible through ready-to-wear collections. Fast fashion brands have begun experimenting with latex-inspired fabrics, providing a more affordable alternative for consumers who want the look without the hefty price tag.

The material’s popularity has also spurred advancements in production techniques, making latex garments more comfortable and durable. Innovations like chlorination—a chemical process that smooths the surface—have addressed issues of stickiness and difficulty in wearing. These developments have made latex more appealing to a wider demographic, from trend-conscious millennials to eco-aware Gen Z shoppers.

Despite its allure, latex poses challenges for designers and brands. Its production is labor-intensive, and natural latex, derived from rubber trees, raises concerns about sustainability and ethical sourcing. However, many brands are responding by adopting eco-friendly practices, such as using FSC-certified rubber and minimizing waste during production.

Latex’s association with body positivity and inclusivity has also contributed to its cultural relevance. By celebrating diverse body types and emphasizing the beauty of the human form, latex fashion resonates with contemporary values.

As fashion continues to evolve, latex is likely to remain a symbol of boundary-pushing creativity. Its impact extends beyond aesthetics, influencing market trends, consumer expectations, and even material science. With designers continually reimagining its potential, latex stands as a testament to fashion’s ability to transform the unconventional into the iconic.

In the modern era, where individuality and innovation are prized, latex serves as both a material and a metaphor for contemporary fashion’s bold, experimental spirit. Its rise from underground culture to mainstream acclaim underscores the dynamic interplay between design, technology, and cultural shifts, shaping the future of style.

Beautiful asian woman wearing full length latex cat suit
Photo: TonyWard, Copyright 2024

Scarves by Rashid: Winter Collection 2024-25


Text and Photography by Tony Ward, Copyright 2024

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Commissioned Work: Scarves by Rashid

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Roberto Rashid is a Philadelphia based scarf designer who commissioned me recently to photograph his winter scarf collection. We first met in 1974 when we lived in the same dorm at what was then Millersville State College, now Millersville University in Lancaster, Pennsylvania.. We got to know each other during our college days because we were on the same floor in Burroughs Hall and our dorm rooms were just a few yards away from each other.  Jenx (nickname) as he was affectionately called was and still is a dapper character with exquisite taste. He was always well  dressed even in college and for some that didn’t know him way back when he was one of the colleges DJ’s.  Hearing Roberto’s distinctive and soothing voice on the school radio station and in the hallways at our dorm was reminiscent of the same kind of sounds I heard on the Philadelphia radio stations like WDAS fm in college.  I thought he was destined to become a radio personality but fate would have it he turned to fashion, influenced by his mother working in the textile industry when he was a young man.

I didn’t have further contact with  Roberto after college until a little over a year ago. We bumped into each other on June 12, 2023 at a Jeff Bradshaw album release party hosted by none other than Patty Jackson from WDASfm at a venue  in Germantown. After the event  we started following each other on social media. Roberto had become keenly aware of the collaborative work I’ve been producing with KVaughn, creative director and legendary scarf designer from Philly.  When he called to engage me about photographing his winter scarf collection he made it clear he wanted still lives of the product only, no models. That was a distinction with a difference as I started to plan the shoot and construct a set that would make the shoot with Roberto unique.

 In general, people mainly associate my work these days with portraiture as it relates to  fashion and erotica, not so much product photography per se, so this was a welcome departure for sure. Roberto put his trust in me, and a pleasure to work with on set. Knowing his musical background, we listened to a variety of tracks to stimulate our collaboration including Mario Lanza, Miles Davis and some R&B mixed in as well played on vinyl. 

To learn more about Scarves by Rashid, link herehttps://scarvesbyrashid.biz

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Contact us for your next shoot! Call: 267-475-0828 or email: Tony@TonyWard.com.

Beauty at a Cost: The Dark Side of the Modeling World

Portrait of young asian woman looking very thin like anorexia
Photo: Tony Ward, Copyright 2024

Beauty at a Cost: The Dark Side of the Modeling World

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The modeling industry has long been associated with glamour, beauty, and the pursuit of perfection. From the runway to glossy magazine covers, models are celebrated for their ability to embody an ideal of elegance and allure. But beneath the surface of this high-profile industry lies a disturbing reality: the pervasive pressure on models to lose weight, often to dangerous extremes, leading to the onset of eating disorders such as anorexia.

For decades, the fashion industry has promoted a narrow standard of beauty that equates thinness with desirability. Models are often expected to maintain an extremely slender physique, which many fashion houses and agencies believe complements their clothing designs and appeals to the industry’s aesthetic sensibilities. As a result, models—particularly women—face relentless pressure to stay slim, sometimes to an unhealthy degree. While the fashion world publicly touts its commitment to diversity and body positivity in recent years, the deep-seated demands for ultra-thinness persist in many corners of the industry.

The pressure to conform to these standards can have devastating consequences. Many models resort to extreme dieting, exercise, and even dangerous practices such as starvation or the use of appetite suppressants to achieve and maintain the desired weight. In some cases, agencies and designers directly encourage or even force models to lose weight, placing their careers on the line if they don’t comply. The relentless pursuit of a certain body type can lead to a host of physical and psychological issues, with one of the most severe being anorexia nervosa.

Anorexia, an eating disorder characterized by an intense fear of gaining weight and a distorted body image, affects many individuals in the modeling industry. The condition is marked by extreme food restriction, leading to significant weight loss and severe health risks. Those suffering from anorexia often experience a range of complications, including malnutrition, weakened immune systems, bone density loss, cardiovascular problems, and in some cases, death. Mentally, the disorder can lead to anxiety, depression, and a pervasive sense of inadequacy, as individuals struggle to meet the industry’s unattainable standards.

The fashion industry’s fixation on thinness has drawn widespread criticism in recent years, with many advocates calling for systemic change to protect models’ health and well-being. Some countries have even introduced legislation to combat the issue. In France, for example, a 2015 law requires models to present a medical certificate attesting to their health, and digitally altered images in advertising must be labeled as such. These measures aim to reduce the glorification of dangerously thin bodies and promote a healthier, more realistic portrayal of beauty.

However, these efforts are only part of the solution. Changing the culture within the modeling industry requires a fundamental shift in how beauty is defined and represented. Designers, agencies, and media outlets must embrace a broader spectrum of body types and promote a healthier, more inclusive vision of beauty. This includes valuing models of different shapes, sizes, and ethnicities, and rejecting the harmful notion that extreme thinness is synonymous with attractiveness or professionalism.

The industry also needs to provide better support for models who are struggling with eating disorders or the pressure to lose weight. This includes offering mental health resources, promoting body-positive initiatives, and fostering environments where models are valued for their individuality and talent, rather than their adherence to unrealistic body ideals.

Ultimately, the issue of forced weight loss and anorexia in the modeling world is not just a problem for the individuals affected—it reflects broader societal pressures around body image and beauty standards. As the fashion industry evolves, it has the power and responsibility to lead the way in promoting a healthier, more diverse definition of beauty—one that celebrates all body types and prioritizes the well-being of its models.

Only by addressing these deep-rooted issues can the modeling industry move forward into a future where health, confidence, and true beauty reign supreme.

Portrait of young asian woman looking very thin like anorexia
Photo: Tony Ward, Copyright 2024

Behind The Scene: With Kasheem “The Dream” Peterson


Photographs by Al B For, Copyright 2024

Text by Tony Ward, Copyright 2024

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Behind The Scene:  With Kasheem “The Dream” Peterson

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This shoot brought back a lot of memories.  It started with a text from a very good friend of mine that recommended that I take a call from a guy who he thought I would find interesting to photograph.  His name is Kasheem Peterson.  I said ok I’ll respond should he try to contact me.  Sure enough he did. Within minutes after responding to my friend’s recommendation Kasheem did indeed reach out.  He said that he needed some new photographs and that he was in the adult film business.  That statement was what brought back the memories of decades past when I was producing content for Penthouse and other high end adult magazines.   Kasheem was well up to the task and made the transition from clothed to unclothed in the blink of an eye.

He arrived ahead of schedule.  Which is always a good sign.  He was polite, friendly, confident and ready to rock the set with a body that was defined by years of conditioning, discipline and lots of work in the gym.  Instead of making him feel comfortable, he made the crew feel at ease while we produced some fabulous photographs for an industry in which he has become a Star.

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To learn more about Kasheem Peterson, link here: https://tonyward.com/feature-kasheem-the-dream-peterson/

Behind The Scenes: KVaughn Summer Linen Collection 2024


Text by Tony Ward, Copyright 2024

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KVaughn Summer Linen Collection 2024

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Photography by Al B For, Copyright 2024

I thoroughly enjoyed hosting KVaughn’s  100% linen scarf collection photo shoot for summer 2024.  Veteran photographer Ted Kawalerski was the first to arrive driving in from Sleepy Hollow, New York.  Since he was a little early we had breakfast and started to plan out his shooting strategy.  He and  I have been talking about KVaughn’s extraordinary work and for this shoot Ted wanted to participate  because he knew there would be great fashion to photograph and amazing portraits to produce. Matt Sampson aka The Sneaker King and the rest of the crew followed shortly afterwards including KV’s creative assistant  Milton White,  photographer Brian Hunt drove his large van filled with camera and lighting equipment  and  his son aspiring model Larson Hunt enjoyed being photographed by all of the talented photographers on hand. Many thanks to my man AL B  for his amazing video and still work as well as photographer Isiah from Blacklight Studios.

Video Clip by AlB For. Copyright 2024