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Ruoyang "Rose" Ni: Ad Concepts - Tony Ward Studio

Ruoyang “Rose” Ni: Ad Concepts

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Photography and Ad Concepts by Ruoyang “Rose” Ni, Copyright 2017

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NI: Who am I?

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You should not be categorized. You are self-defined. You are who you are. We often question and then spend the entire life seeking answers. We love to draw lines for black and white, right and wrong, accepted and denied. We are tagged in the process which for only some of us, and perhaps a very small portion of us, meant inclusion. We breed prejudice, categorize, and judge even before consciousness comes to a realization. We contend, soon declare war and only until the very last person standing will he question again “who am I.”

The ad concept revolves around self-empowerment. In a world where many forces compel conformity, we perhaps have less options than we thought. The urgency to find inclusion has forced us to surrender our individuality. The brand is dedicated to promoting the ideal that you can be whoever you want, whenever you want and wherever you want. The brand is not catered towards any specific race, gender, religion, socioeconomic class, or sexual orientation, and all items can be tailored or even customized according to the preference of the customers. We also want to reach beyond the idea of empowerment and provide support/financial funding to minority groups who are stepping forward against the stereotypes imposed upon them.

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About The Author: Ruoyang Ni is a Sophomore enrolled in the Wharton School of Business, Class of 2019. To see additional articles by Ruoyang go here:https://tonywardstudio.com/blog/ruoyang-ni-visit/

 

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