Masoma Imasogie: Blu

Masoma Imasogie photography brand concept fashion ads for tony ward studio

Concept Ads by Masoma Imasogie

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BLU

brand concept ads by masoma imasogie for tony ward studio fashion branding

Live life the best way you know how, in Blu! Blu is the newest and most personalized denim brand to hit America by storm. With the most innovative technology – Blu has specific elements that allows our denim to mold to your body shape and beautiful curves. As a brand we are all about embracing one’s perfect imperfections, therefore we have Blu jeans in all sizes from xxxs to xxxl.

brand concept ads by masoma imasogie for tony ward studio

We welcome every body  type, every skin color, ethnicity, nationality, every difference, we encourage; scars and all. Leave your discrimination at the door because here at Blu we are all about acceptance and loving the person you were meant to be. Come into one of our stores and talk to a representative about which Blu style fits you the best. Be it the skinny jean fit or the boyfriend jeans, we have it all, and in every wash. There’s no point of looking anywhere else because Blu has it all for you. It’s a one stop shoping for anything and everything Denim.

fashion brand concept ads

denim concept ad with bare natural breast no retouching

Since the holiday season is just around the corner we have launched our latest YOUBLU collection. The YOUBLU collection is the perfect medium denim wash for any kind of woman. As you can see with this model, it accentuates one’s body while fitting like a glove. The YOUBLU collection makes you feel empowered and unstoppable. Bring out your inner sexiness and girl power while you strut the streets in style. Oh, and because you’re friends with our friend Tony Ward Studio we’ll give you a friends and family discount code by using the phrase “YOUBLU15” today! Can’t wait to see you rocking all of our blue denim and don’t forget to hashtag #MyTrueBlu.

denim jeans concept ad by masoma imasogie for BLU

Photography and Concept Ads by Masoma Imasogie, Copyright 2015.

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About The Author: Masoma Imasogie is a Junior and Fine Arts Major enrolled in the College of the University of Pennsylvania, Class of 2017. To read more articles by Masoma Imasogie, type in author’s name at the bottom of the page and click the search icon.

“Bamboo” Zhujun Ding: Female Gaze

 

 

Photography and Text by Zhujun Ding

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FEMALE GAZE

Male Gaze, a concept coined by feminist film critic Laura Mulvey, refers to the dominant masculine perspective within today’s visual world. It describes the tendency in visual culture to depict the world and women from a masculine point of view and in terms of men’s attitudes. In my work, I tend to break this biased and inequitable social norm by constructing a Female Gaze.

As a female photographer, I am trying to represent my own vision of the female body through a nontraditionally masculine-sexually-objectified lens. I  added a layer of floral patterns on the model’s body. This layer not only produces a more artistic and aesthetic feeling, it also serves as a coat for the vulnerable body. Female nudes are commonly, thoroughly and at the same time vulnerably exposed in today’s visual culture, under the male gaze. Sympathizing with their predicament, I am inclined to save them from the hungry male gaze as well as from man’s physically natural desire for intrusion.

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As the society is getting more LGBT friendly, I am also trying to create an aura of erotism for the lesbian community.

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Photography and Text by Bamboo Zhujun Ding, Copyright 2015

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About The Author: “BamBoo” Zhujun Ding is a student of Bryn Mawr College, class of 2016. She majors in History of Art and believes it is a way for her to cultivate her aesthetic as well as understand the conceptual intuition of artists & designers. She wants to pursue a career in either the media or fashion (or both) industry’s after graduation. To read more articles by Zhujun Ding, go to the search bar at the bottom of the page, type in name: click the search icon.