Photography and Brand Concepts by Elizabeth Beugg, Copyright 2018
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BEUGG
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Beugg is a modern eyewear brand that focuses on creative design for functional sunglasses. The brand emphasizes the fun in fashion to attract consumers who are willing to experiment with their personal style. Beugg uses slogans like “Be Bold,” “Be Seen,” and “Be the Party” to establish a brand personality that speaks to their fun-loving, confident target audience. Beugg aims to promote serious fashion in a not-so-serious way to shift the way people think about style and what it means to be “on trend.”
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About The Author: Elizabeth Beugg is a Sophomore enrolled in the College of the University of Pennsylvania, Class of 2020. To access additional articles by Elizabeth Beugg, click here: https://tonywardstudio.com/blog/elizabeth-beugg-art-inference/