Photography and Brand Concept by Sharon Song, Copyright 2018
LIFE IN COLOR
For this assignment, I decided to create a brand that reflects the importance of individuality and day-to-day self-expression. The photographs display an abstract concept of my brand, Song. Song is my last name, but it is also music. To me, music serves as an outlet for the artist and solace for the listener. Each song makes the listener feel something different, the same way colors do. Just like how you change songs depending on your mood, you can change colors too. I kept these ideas in mind when creating my brand, and decided that this concept could be best represented with eye shadow palettes. Much like music, Song aims to add a unique touch of color to every individual’s life.
In order to stay true to the brand’s identity, I decided to shoot the models in nude. I wanted to depict the brand’s emphasis on feeling comfortable in your own skin every day. Each colored palette is curated to the kind of person you are, and how you want to express yourself to the world. The selection of colors is meant to complement your style and mood.
In a similar sense, the models of this shoot were instructed to pose however they felt most comfortable. They were also given the opportunity to choose the projected image they resonated the most with. As a result, each image in this series is an authentic representation of each individual, and how they were feeling the day of the shoot.
About The Author: Sharon Song is a Senior enrolled in the Wharton School of Business, University of Pennsylvania, Class of 2018. To access additional articles by Sharon Song, click here: https://tonywardstudio.com/blog/sharon-song-honeyed-lips/