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Ria Vaidya: Icon

  Photography and Brand Concept by Ria Vaidya, Copyright 2018 . ICON . Psychotic but Iconic . An icon is a symbol. They are people that represent something significant. In this generation, the spectrum of fashion style has been expanded. One of the emerging trends of this generation is the idea of all black, grey … Read more

Noa Baker: PPCRN

  Photography and Brand Concept by Noa Baker, Copyright 2018 . PPCRN . The PPCRN Brand is a donut brand whose marketing technique is appealing to edgy and well dressed youth. PPCRN does specializes in fancy donuts, but PPCRN is more than just a gourmet snack line—it promotes a lifestyle of creativity and self-expression. (It … Read more

Sharon Song: Life in Color

  Photography and Brand Concept by Sharon Song, Copyright 2018 . LIFE IN COLOR . For this assignment, I decided to create a brand that reflects the importance of individuality and day-to-day self-expression. The photographs display an abstract concept of my brand, Song. Song is my last name, but it is also music. To me, … Read more

Linda Ruan: Imitation Kills

  Photography and Brand Concept by Linda Ruan, Copyright 2018 . IMITATION KILLS . simple . unique . stylish . ImitationKills is a clothing brand for women. The goal is to make simple designs without losing the ability to highlight one’s beauty. Like its name, the brand aims to encourage each woman to find her … Read more