Photography and Brand Concept by Ria Vaidya, Copyright 2018
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ICON
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Psychotic but Iconic
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An icon is a symbol. They are people that represent something significant. In this generation, the spectrum of fashion style has been expanded. One of the emerging trends of this generation is the idea of all black, grey and white, also known as monochrome. In the past, being bold in your fashion often had a lot to do with the colors you showcased. ICON is a clothing line that encompasses an individual who chooses to live as a bold minimalist. The brand plays on the irony of how a minimalist who chooses to stick to monochromatic colors can be bold too. ICON is meant to show that deep within these dark color schemes lies a personality that can be interpreted in many ways. A bold minimalist individual could very well be psychotic, but nonetheless they are iconic.
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About The Artist: Ria Vaidya is a Senior enrolled in the College of the University of Pennsylvania, Class of 2018. To access additional articles by Ria Vaidya, click here: https://tonywardstudio.com/blog/ria-vaidya-psychotic-iconic/