Noa Baker: PPCRN

  Photography and Brand Concept by Noa Baker, Copyright 2018 . PPCRN . The PPCRN Brand is a donut brand whose marketing technique is appealing to edgy and well dressed youth. PPCRN does specializes in fancy donuts, but PPCRN is more than just a gourmet snack line—it promotes a lifestyle of creativity and self-expression. (It … Read more

Michael Heath: Artist’s Wear

  Photography and Brand Concept by Michael Heath, Copyright 2018 . ARTIST’S WEAR . You have a vision. You have to let it flow through you. It can’t be helped. It comes out in your work, your expression, your drive to mold all worldly materials into that expressive body of work. It cannot be stopped. … Read more

Sharon Song: Life in Color

  Photography and Brand Concept by Sharon Song, Copyright 2018 . LIFE IN COLOR . For this assignment, I decided to create a brand that reflects the importance of individuality and day-to-day self-expression. The photographs display an abstract concept of my brand, Song. Song is my last name, but it is also music. To me, … Read more

Amber Shi: Mix

  Photography and Brand Concept by Amber Shi, Copyright 2018 . MIX . When it comes to mix and match your clothes, there is no universal equation. The attraction of mixology lies in “clash beauty” where different elements of fashion, colors and styles are combined together to create a unique look. The brand concept revolves … Read more

Justina McMinn: Capturing Reality

  Photography and Text by Justina McMinn, Copyright 2018 . Book Review . Susan Sontag: On Photography . Capturing Reality . Sontag makes many important points in her essays in On Photography. The first essay, however, really connected with me. In Plato’s Cave essentially says photography is a means for capturing reality. She talks about … Read more