Text and Photography by Tony Ward, Copyright 2024
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Commissioned Work: Scarves by Rashid
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Roberto Rashid is a Philadelphia based scarf designer who commissioned me recently to photograph his winter scarf collection. We first met in 1974 when we lived in the same dorm at what was then Millersville State College, now Millersville University in Lancaster, Pennsylvania.. We got to know each other during our college days because we were on the same floor in Burroughs Hall and our dorm rooms were just a few yards away from each other. Jenx (nickname) as he was affectionately called was and still is a dapper character with exquisite taste. He was always well dressed even in college and for some that didn’t know him way back when he was one of the colleges DJ’s. Hearing Roberto’s distinctive and soothing voice on the school radio station and in the hallways at our dorm was reminiscent of the same kind of sounds I heard on the Philadelphia radio stations like WDAS fm in college. I thought he was destined to become a radio personality but fate would have it he turned to fashion, influenced by his mother working in the textile industry when he was a young man.
I didn’t have further contact with Roberto after college until a little over a year ago. We bumped into each other on June 12, 2023 at a Jeff Bradshaw album release party hosted by none other than Patty Jackson from WDASfm at a venue in Germantown. After the event we started following each other on social media. Roberto had become keenly aware of the collaborative work I’ve been producing with KVaughn, creative director and legendary scarf designer from Philly. When he called to engage me about photographing his winter scarf collection he made it clear he wanted still lives of the product only, no models. That was a distinction with a difference as I started to plan the shoot and construct a set that would make the shoot with Roberto unique.
In general, people mainly associate my work these days with portraiture as it relates to fashion and erotica, not so much product photography per se, so this was a welcome departure for sure. Roberto put his trust in me, and a pleasure to work with on set. Knowing his musical background, we listened to a variety of tracks to stimulate our collaboration including Mario Lanza, Miles Davis and some R&B mixed in as well played on vinyl.
To learn more about Scarves by Rashid, link here: https://scarvesbyrashid.biz
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Contact us for your next shoot! Call: 267-475-0828 or email: Tony@TonyWard.com.