Sharon Song: Life in Color

  Photography and Brand Concept by Sharon Song, Copyright 2018 . LIFE IN COLOR . For this assignment, I decided to create a brand that reflects the importance of individuality and day-to-day self-expression. The photographs display an abstract concept of my brand, Song. Song is my last name, but it is also music. To me, … Read more

Linda Ruan: Imitation Kills

  Photography and Brand Concept by Linda Ruan, Copyright 2018 . IMITATION KILLS . simple . unique . stylish . ImitationKills is a clothing brand for women. The goal is to make simple designs without losing the ability to highlight one’s beauty. Like its name, the brand aims to encourage each woman to find her … Read more

Alexis Masino: Werk It

Photography and Brand Concept by Alexis Masino, Copyright 2018 . WERK IT . Clothes made for women are either too restrictive or too casual. You can choose between professional garments or athletic wear. But what if you want both simultaneously? What if you want a wardrobe made for work and play? That’s the goal of … Read more