Photography and Brand Concept by Sharon Song, Copyright 2018 . LIFE IN COLOR . For this assignment, I decided to create a brand that reflects the importance of individuality and day-to-day self-expression. The photographs display an abstract concept of my brand, Song. Song is my last name, but it is also music. To me, … Read more
Photography and Brand Concepts by Elizabeth Beugg, Copyright 2018 . BEUGG . Beugg is a modern eyewear brand that focuses on creative design for functional sunglasses. The brand emphasizes the fun in fashion to attract consumers who are willing to experiment with their personal style. Beugg uses slogans like “Be Bold,” “Be Seen,” and … Read more
Photography and Logo Design by Corey Fader, Copyright 2018 . About the Author: Corey Fader is a Senior enrolled in the Wharton Business School, University of Pennsylvania. Class of 2018. To see more photography by Corey Fader, click here: http://tonywardstudio.com/blog/corey-fader-night/
Photography and Brand Concept by Linda Ruan, Copyright 2018 . IMITATION KILLS . simple . unique . stylish . ImitationKills is a clothing brand for women. The goal is to make simple designs without losing the ability to highlight one’s beauty. Like its name, the brand aims to encourage each woman to find her … Read more
Photography and Brand Concept by Jingyi Sun, Copyright 2018 . About The Photographer: Jingyi Sun is enrolled in the Masters of Architecture program at the University of Pennsylvania.