Save his love for his own family, it seems there is little Abrams values more than this coveted Versace wardrobe, other than the Versaces themselves and his Versace family.
“The day Gianni died, I had several phone calls in minutes.” Twenty years later, Abrams is still devastated by the death of his longtime friend and idol. Abrams says Gianni treated everyone kindly, no matter who they were and always treated Abrams incredibly. And Abrams exhibits this same feature, speaking as fondly of his friendship with Gianni’s limo driver, Cleveland, and the employees of the company as he does of Gianni and Donatella themselves.
He even still maintains his friendship with the family and company and attends each of their fashion shows by personal invitation. At each show, Abrams has a front row seat. He meets CEOs and important company people as well as celebrities. One of his fondest memories is sitting next to Elton John at a show.
Abrams is also a factor in the corporate sector for Versace headquarters, though he would never officially join the company. He was the motivator for opening the Versace store in King of Prussia mall, and also responsible for having it shut down when he disapproved of how the place was managed. Now he sticks to his favorite outlets in New York and Milan, where the store owners and employees know him on a first name basis.
Considered a sort of Ambassador for Versace, Abrams is known and remembered by many. He always stands out wearing a bright Versace shirt, causing people to inquire about the fashion and ask to take photos of him. People have remembered him a long time later after meeting him once. For years, he was a bright Versace icon in the floor seats at every Philadelphia 76ers game. He keeps in touch with the important company people and they value his opinions. On an interesting occasion, his contact information was even mixed up with a CEO.
After Versace North America hired a new CEO, also named Bryan, Abrams started getting emails from the Milan CEO, Jonathan. The emails contained sales projections and other important company information. Though the information was meant for the CEO, Abrams’ had been the go-to Bryan on Jonathan’s contact list.
Abrams loves to talk about Versace as much as he loves to wear it. He is always willing to discuss the brand, the fashion, and his love for it. In Fall semesters, he lectures about Versace and brings in parts of his collection to be photographed for Tony Ward’s Fashion Photography course at the University of Pennsylvania.
“Fun, sexiness, and overtness is Versace, and like no other. I mean, there’s others who have tried to copy him but he was and still is the king.” Abrams loves Versace for its colors, uniqueness, and the way it the fashion can make the wearer stand out. No matter the occasion, be it a fashion party or just a day in the city, Abrams can always be spotted displaying a